Für die Agentur pepp foodmarketing aus Hamm durfte ich das spannende Gestaltungskonzept für die Vermarktung einer Ananasmaschine, der so genannten Pinabar, entwickeln. Die Pinabar ist eine SB-Maschine, die im Supermarkt aufgestellt wird und für den Endkunden frische Ananas in nur 20 Sekunden komplett schält und schneidet. Entstanden ist eine B2B-Kampagne, bestehend aus Webseite, Broschüre, Aufkleber, Plakat und Promotiontheke. Mit der Pinabar werden deutlich mehr Umsätze erzielt bei frischem Obst und Gemüse. Das ist eine sehr gute Sache, finde ich. Webseite: www.pinabar.de Broschüre Standverkleidung, mobile Verkostungstheke Fussboden-Aufkleber
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